How A BIG Company Alienated A Whole Lot Of Customers With A Little Change
One of the rules of life that I particularly like is "if it ain't broke, don't fix it."
I am not a big fan of Cadbury Creme Easter Eggs made by the Hershey Company, but a lot of people wait all year for this one special treat.
Some of these people are gluten-intolerant and appreciated more than most that this was a treat they could enjoy.
However, it seems the Cadbury Creme Easter Eggs, which were once safe for these people to eat, now contain WHEAT!
Ya gotta ask why.
I can't imagine they made such a significant change in quality that it was worth alienating some of their most loyal customers!
NOTE: Adding wheat or gluten to a product will NEVER EVER add even one single customer. Not even one. Not ever. However, adding wheat or gluten to a product is guaranteed to drive thousands of customers away because the formerly safe product is now toxic to their systems.
Showing posts with label candy. Show all posts
Showing posts with label candy. Show all posts
Sunday, February 17, 2008
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