Friday, February 22, 2008

Tale of Publicity and Acknowledgement

Yesterday I received my "Fearless Flyer" from Trader Joe's. Inside were featured FOUR different products flaunting - actually FLAUNTING - that they were gluten free! These products were:

Peanut Butter Cookie Dough
Homestyle Pancakes (also dairy-free!)
Gluten Free Brownie Mix
Flourless Chocolate Walnut Cookies


I don't know how many of these "Fearless Flyers" they mail out, but hats off to Trader Joe's for calling attention to the need for these products, and recognizing the market for them!