How A BIG Company Alienated A Whole Lot Of Customers With A Little Change
One of the rules of life that I particularly like is "if it ain't broke, don't fix it."
I am not a big fan of Cadbury Creme Easter Eggs made by the Hershey Company, but a lot of people wait all year for this one special treat.
Some of these people are gluten-intolerant and appreciated more than most that this was a treat they could enjoy.
However, it seems the Cadbury Creme Easter Eggs, which were once safe for these people to eat, now contain WHEAT!
Ya gotta ask why.
I can't imagine they made such a significant change in quality that it was worth alienating some of their most loyal customers!
NOTE: Adding wheat or gluten to a product will NEVER EVER add even one single customer. Not even one. Not ever. However, adding wheat or gluten to a product is guaranteed to drive thousands of customers away because the formerly safe product is now toxic to their systems.
Sunday, February 17, 2008
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